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This site mpltd.co.nz has the following on the web site, "At Macdonald Perniskie Chartered Accountants our business is not purely about numbers, but people and their business." We observed that the webpage also said " Our focus is delivering specialist services and expertise in a professional and proficient manner." It also stated " Our service is designed to meet our clients specific business requirements, with the aim of adding value to their business. Farm Accounting Commercial Accounting Tax Advice Estate and Succession Planning. Business Advisory Payroll Processing Corporate Compliance Budgets and Cashflows." The header had Farm Accounting as the highest ranking keyword. It was followed by Commercial Accounting, Tax Advice, and Business Advisory which isn't as ranked as highly as Farm Accounting. The next words the site used was Payroll Processing. Corporate Compliance was also included but might not be seen by search crawlers.